Marketing a masterpiece

I was in Amsterdam today, for a board of examiners tomorrow. I had a spare couple of hours, so I went to the Rijksmuseum, and took in some Rembrandts and Vermeers. In the gift shop they had every conceivable piece of merchandising – mugs, puzzles, fridge magnets, bookmarks, rubiks cubes, and this Nightwatch umbrella. I mean, really?

Leave a Reply

Your email address will not be published. Required fields are marked *